background
Soccer is a sport that requires split-second decisions.
"Where to pass," "Should I dribble," "Should I shoot?" -- all of these decisions are left to the player's own discretion.However, in Japan's youth development age group, there are many cases where coaches are constantly shouting and children end up just doing what they're told.
This will not help children develop the ability to think for themselves.Ammari's approach
At AC ammaliatore, we value an environment where children can make their own decisions and act responsibly .
Instead of the instructor immediately giving the answer, the teacher encourages the children to think for themselves through questions.
Don't give excessive instructions during the game and respect the children's judgment
Even if you fail, don't blame others, but first accept the decision at the time.
Then, we will return to the "essence of football" and hold dialogue to broaden the scope of our next decisions.
These repeated interactions help children develop the habit of thinking for themselves and the flexibility to make decisions.
Episodes of growth
At first, one player would always look at the coach on the bench during games, waiting for instructions, asking, "What should I do next?"
However, as I continued training, I became able to call out to my teammates and change my movements based on the flow of the game.This is not just an improvement in technique, but also the development of a sense of independence .
Power for the future
Developing a sense of independence is important not only for soccer, but also for living in society in the future.
The ability to think and act independently is a "power for life" that can be utilized in all situations, including studying, career choices, relationships, and work.AC Ammaliatore will develop this ability through football.
background
What is important for children's growth is not just using the correct techniques, but the experience of making their own decisions and repeating those decisions .
However, in many workplaces, when a child's decision turns out to be unsuccessful, they are blamed, with questions such as, "Why didn't you do this there?"
This makes children feel that it is safer not to try.Ammari's approach
At AC Ammaliatore, we recognize that the decisions children make on their own are valuable in themselves .
Even if the decision is wrong, respect the decision first.
Then, reflect on why you made that decision through dialogue.
Expand the scope of your next decision by considering the essence of soccer (aiming for the goal/cooperating with teammates)
Repeating this process develops the habit of "challenge and error" and fosters children's independence.
Episodes of growth
During a game, one child kept the ball even though there was a free teammate, and it was taken away by the other teammate.
However, instead of simply rejecting his decision, I first asked him, "What were you thinking at the time?"
After accepting his answer that he "wanted to get closer to his goal," we discussed other options, such as "making the decision to use his allies" or "making the decision to attract the other person."After that, the child began to make better situational decisions during games and was able to play in coordination with his teammates.
Power for the future
Children who learn to make decisions through trial and error will be able to demonstrate their strengths not only in soccer, but also in school life and in the future.
The courage to make your own decisions
The ability to act responsibly
Flexibility to learn from mistakes and use them to make the next decision
AC ammaliatore places great importance on nurturing people who can make judgments.
background
Soccer is essentially something to enjoy.
However, if we focus solely on winning and losing, the "spirit of enjoyment" will be lost, and children will play out of pressure and a sense of obligation. As a result, they may fall into a vicious cycle of "disliking soccer" and "avoiding challenges."Ammari's approach
At AC Ammaliatore, we believe that having fun is the driving force behind growth .
We value an atmosphere in practice and games that encourages players to "give it a try!"
Create an environment where players can enjoy playing, rather than getting excited or upset about the results.
We place importance on the smiles and interactions between children, and naturally increase the number of experiences that make them think, "Football is fun."
Because this repetition is fun, children will want to try it again, which will lead to challenges and growth.
Episodes of growth
One child was depressed because he couldn't play as well as he wanted in the game.
The coach then asked, "Which play was the most enjoyable today?"
The child then smiled and said, "I was happy when I was able to pass the ball to my teammates."From that moment on, I was able to rediscover the fun of playing, and in the next match, I was able to take on the challenge without fear of failure.
In this way, fun is an important element that gives children the courage to try again.Power for the future
Having an attitude of having fun is the foundation for enriching not only soccer but life itself.
A positive attitude towards everything
The joy of accomplishing things together
The ability to find joy even in difficult times
AC Ammaliatore designs daily activities to help children grow into people who have the ability to have fun.
Ammari's approach
At AC ammaliatore, we provide instruction that values not only input but also output .
What is particularly important is for players who understand the game to pass it on to their teammates who don't yet understand it .
Expressing your thoughts in words deepens your understanding
In the process of explaining to colleagues, students also become aware of their own issues
The recipient may also feel that "the words of a friend really resonate with them"
Of course, it is much faster and more efficient to have the coach communicate the answer to the whole team.
However, this limits the development of children.Ammari chooses to take the time to "learn from each other."
This is because we believe that although the growth rate may seem slow, it will make an overwhelming difference in the future.Episodes of growth
During one training session, the coach watched without giving any answers, and one of the children began explaining to his teammates, "Wouldn't it be better to do it this way?"
After receiving the explanation, the child immediately corrected his movements and improved his play.
Furthermore, the child who gave the explanation also felt that "communicating is difficult," and in the next practice session he tried to come up with a way to explain it more clearly.This experience resulted in growth for both the teacher and the student; both the teacher and the student learned and grew.
Power for the future
Learning from each other through output is a microcosm of social life, not just soccer.
The ability to organize and communicate your thoughts
Ability to explain things in a way that suits the other person's level of understanding
Ability to work with colleagues to solve problems
These are essential skills that you will need when you enter the workforce in the future.
AC Ammaliatore develops this ability to grow through interactions with others through soccer.Ammari's approach
Soccer is known as the "gentleman's sport."
Inheriting that spirit, we cherish the words "Turn boys into young men, and young men into gentlemen."Etiquette and rules are not just "forms."
Respect your opponents, respect your teammates, and take responsibility for your own actions - this is the essence of soccer .That is why we at Ammari value the following:
Being able to naturally express greetings and gratitude
Respect the referee and your opponents and play fairly
Observe your surroundings, make your own decisions and act accordingly
Specific teaching style
Rather than forcing a style on the students by saying "do it this way," the coach focuses on conveying the meaning and background of the situation .
For example, instead of ordering people to tidy up, ask, "What is everyone doing right now?"
At that moment, the child becomes aware of the situation and chooses to act.This "awareness and spontaneity" is the foundation of true etiquette and rules.
Power for the future
Etiquette and rules are not about "memorizing forms" but about "improving humanity."
As a boy, he enjoyed playing soccer with his friends.
Demonstrating leadership in adolescence
Eventually, they will enter society and become people who can behave as "gentlemen."
AC Ammaliatore wants children to experience "essential growth as people" through soccer.
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It's not just on the soccer field that children's growth is supported.
It is important that families, schools, and extracurricular activities (clubs) work together and that the entire community looks after each individual.However, in reality, differences in "expectations for victory" and "perception of growth" between the club and parents can sometimes create gaps.
AC Ammaliatore aims to overcome these barriers and create a cooperative system that puts children at the center .Ammari's approach
At AC Ammaliatore, we aim to create a collaborative system that puts children at the center.
During practice and games, we take the time to naturally talk with parents and exchange opinions about their children's condition.
We will carefully and gradually communicate our philosophy and policies so that the home, school, and club are all facing the same direction for children.
Going forward, we will further increase opportunities to share the club's values and create an environment where families can support their children from the same perspective.
We value building relationships where we can celebrate not just winning or losing, but also the process of growth.
Episodes of growth
One parent wondered, "Why do we have to send everyone to the game?"
After carefully explaining the club's policies and sharing the philosophy that "we want to raise children who can think for themselves and take on challenges" rather than "winning," the parent began to see the club's policies in a more positive light, with the parent taking on the perspective of "watching their child grow together."
After that, I began to support my child's challenges at home as well, which had a positive impact on his growth.Power for the future
Partnership with parents is essential for the development of children.
A safe environment at home
Attitude towards learning at school
Club Challenge Habits
When these three things are in place, a child will truly thrive.
AC ammaliatore involves parents as a "cheer squad" and works to create an environment in which the entire community can raise children.
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AC Ammaliatore wants to be more than just a soccer club; it wants to be a "local club."
Children do not grow up only in the club, but also in the warmth and connections of the local community.
For this reason, we value community interaction and social contribution, and aim for children to become "people who are supported by the community."Ammari's approach
Actively participate in park cleanups and local activities to teach children the importance of contributing to the community
Regularly hold soccer events open to the community (soccer experience sessions that anyone can participate in)
We hold seasonal events (Halloween, Christmas parties, BBQs, soccer games) and enjoy them with parents and local residents.
Through these activities, the club is able to interact with children who do not play soccer and with local people, making the club as a whole more open to the community.
Episodes of growth
This happened when I participated in a local cleanup activity.
When the local grandmothers who were cleaning up with the athletes saw them, they called out to them:"Seeing the children's energetic faces gives us energy too (^^)"
The children not only play soccer as usual, but also bring smiles to people's faces through their local activities.
In addition, because they greet the local community every time they have an activity, they are gradually becoming recognized as "children wearing the Ammari uniform = local friends" and are becoming integrated into the community.This experience has allowed the children to experience the joy of being supported by the community, and has motivated them to take greater pride in their activities.
Power for the future
By participating in local activities, children will develop the following skills:
Taking responsibility as a member of society
A heart that values connections between people
Motivated by the joy of being appreciated, we strive to take on even greater challenges
AC Ammaliatore will continue to operate as a club that is loved by the local community and grows together with the community.
Future initiatives (concepts)
Although this is not currently possible, we are considering operating a shuttle bus in the future.
This was in response to the voices of parents who said, "I want to send my child to school, but it's difficult to transport them there," and if this is realized, it will create a system in which the entire community can raise children.
Seven Pillars




